QBIK Smart Data Platform collects data from virtually unlimited multiple public and corporate sources that allow it to categorize poblational groups (at the Census Section and/or Zip Code level) transforming “DATA” into USEFUL, RELEVANT and TIMELY ASSET VALUABLE INFORMATION.
It works with thousands of variables, so by combining Public poll data Information (Municipal, Autonomous, European, General…) with DEMOGRAPHIC CHARACTERISTICS (Gender; Age; Marital Status; Income Level; Origin -native or foreign-, education level, housing tenure regime...), PSYCHOGRAPHIC CHARACTERISTICS (all types of profiles and preferences) and extrapolating SURVEYS and STUDIES (usually, problems and desires...) it´s possible to obtain precise characterizations of population groups to whom we can address intelligent and focused personalized messages supported with Generative AI functions targeting audiences focusing on its attributes, abilities, and feelings across Social Media Advertising Strategies
